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Author
Title
eBook formatHardcover, (torrent)En
PublisherMcGraw-Hill Companies
File size4.2 Mb
ISBN9780070508309
Pages count284
Book rating0.7 (0 votes)
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This text provides business people with practical answers and advice on coping with the entrepreneurial crises, problems and obstacles that they face while starting and growing their businesses - from launching new ventures, financing start-ups and marketing products and services, to protecting intellectual property, developing growth strategies and finding dependable resources. Each chapter pinpoints habitual small business trouble spots, then shares suggestions, strategies and resources for swiftly overcoming them. Actual case examples of what happened to real-life entrepreneurs, and why, are followed by a Pitfalls to Avoid section, which summarizes key lessons to be learned from the topic.

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