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Author
Title
eBook formatebook, (torrent)En
PublisherFT Press
File size6.3 Mb
Release date 01.10.2009
ISBN9780132143639
Pages count10
Book rating3.7 (1 votes)
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This Element is an excerpt from "Do You Matter?: How Great Design Will Make People Love Your Company" (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. How to make sure customer experience permeates "every" corner of your company—and "all" your products and services. As CEO, you're so dedicated to customer experience that in 1985 when a line of your company's refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: "Worst product, worst experience ever! "Never" buy a Haier product!"

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