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Author
Title
eBook formatPaperback, (torrent)En
PublisherMcGraw-Hill Humanities/Social Sciences/Languages
File size3 Mb
Release date 01.01.2001
ISBN9780767424240
Book rating0.7 (0 votes)
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Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.

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