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Author
Title
eBook formatPaperback, (torrent)En
PublisherRoutledge
File size1.7 Mb
Release date 01.08.2004
ISBN9780805895223
Pages count88
Book rating0.7 (0 votes)
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i Sport and the Media /i examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast—the fan—is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century. br br br Collectively, the articles give an authentic flavor of the issues—real and incipient—surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well servedwithin the more recent developments. br

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