Book description

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eBook formatHardcover, (torrent)En
PublisherWilliam Morrow & Company
File size6.7 Mb
Release date 01.03.1990
Pages count236
Book rating4.37 (3 votes)
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As Calvin Harris might put it, a lot of what is in this book is what was "Acceptable in the 80s".It's an interesting snapshot of what was going on in advertising during that decade, and it's an interesting excersise to contrast what was going on then with how things have changed.However, it's all framed from a 1990 viewpoint, which brings along its own biases.Dr. Moog also has this tendancy to delve a little deep into her semiotic analysis, and she ends up reading a little deep into certain details/metaphors.

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