Book description

Book info

Author
Title
eBook formatPaperback, (torrent)En
PublisherNew Riders Publishing
File size6.9 Mb
GanreDesign
Release date 01.02.2008
ISBN9780321534927
Pages count188
Book rating4.57 (315 votes)
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Designing for the Social Web is an engaging look at social behavior. Joshua Porter deftly covers both the anecdotal, insightful and research based insights about the keys to the social web.

This is one of those books where the clarity may in fact hinder it from being taken fully serious. By focusing on a clear approach applicable to practitioners and summarizing as opposed to focusing on the research foundations, the book became more accessible and usable.

Here six years after publication the book is still relevant. The case studies might lend a bit too much toward Delicious, once a paragon of the social web, but ultimately the social framework chapter, as well as the 'design for collaborative intelligence' chapter. Make this book immensely valuable.

The one mistake made in this book is in the usage lifecycle. The idea that the ultimate step for social web is emotional attachment is a mistake often made in literature. 1. It's not proven that your most emotionally attached customers are your best customers, 2. many products and services don't lend themselves to emotional attachment and still succeed, 3. Pursuing passion from your customers is often a red herring, passionate users is an outcome not an ingredient.


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