Book description

Book info

Author
Title
eBook formatPaperback, (torrent)En
PublisherAtomic Dog Publishing
File size6.2 Mb
Release date 01.09.2007
ISBN9781426625602
Book rating4 (2 votes)
 rate rate rate rate rate
Modern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatment of the analytic methods developed in the last decade to make sense of complex marketing data, including standard multivariate methods (e.g., Factor, Cluster and Conjoint Analyses, MDS, Logit Brand Choice Methods) as well as state-of-the-art techniques like Hierarchical Bayes models, Heterogeneity and Sample Selection. Over 40 up-to-date cases help illustrate how marketing research projects are conceptualized and carried out in the real world.

Tags: download, fred m. feinberg, ebook, pdf, modern marketing research

download Fred M. Feinberg Modern Marketing Research PDF

Read also

Download from partner sites