Book description

Book info

Author
Title
eBook formatHardcover, (torrent)En
PublisherHarvard Business School Press
File size1.7 Mb
Release date 01.09.1994
ISBN9780875845616
Pages count243
Book rating4 (1 votes)
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This collection of 14 Harvard Business Review articles combines the most influential thinking on global strategy in recent years with a preface by Percy Barnevik and an afterword by Rosabeth Moss Kanter that present a compelling vision of competitive strategy in an increasingly borderless world. The book offers perspectives from leading academics and executives who have mastered the challenges of globalization, whether it is characterized by opening new markets overseas, coordinating production and service delivery worldwide, or fending off foreign competitors at home. Examples from successful companies around the world as well as commentary from the preeminent voices in the field are featured. A Harvard Business Review Book.

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