Book description

Book info

eBook formatHardcover, (torrent)En
PublisherHarvard Business School Press
File size3.7 Mb
Release date 01.10.1990
Pages count224
Book rating4.48 (9 votes)
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In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.

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