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Author
Title
eBook formatHardcover, (torrent)En
PublisherJohn Wiley & Sons
File size2.1 Mb
Release date 02.12.1991
ISBN9780471547464
Book rating0.7 (0 votes)
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Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.

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