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Author
Title
eBook formatHardcover, (torrent)En
PublisherDoubleday
File size6.4 Mb
GanreNon Fiction
ISBN
Pages count326
Book rating4.5 (4 votes)
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The history of SF Bay from the Cretaceous period through the Mad Men era told in the language and social perspectives of the latter. A quote captures the origins of venture debt in the Bay Area: "In 1930 the people of the six coastal counties in the Golden Gate Bridge District approved bonds for the bridge by a 3 to 1 majority.... Most bond houses politely declined to buy; the bridge was too speculative. Marin County was sparsely settled, and there was no assurance that the bridge would ever carry enough traffic to pay for itself. Strauss (Chief Engineer/Entrepreneur) took his problem to the founder of the Bank of America.... 'San Francisco needs that bridge,' Giannini was quoted as saying. 'We'll take the bonds.'"

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